21 Sep How Connected Cars Are Changing the Automotive Aftermarket
Connected cars are changing the way vehicles are serviced, repaired, sold and supported. With built-in sensors, mobile connectivity, driver assistance systems and software updates, modern vehicles can share more information than ever before.
For the automotive aftermarket, this creates new opportunities. Garages can identify faults earlier, dealerships can offer more personalised services and technicians can use real-time data to make better repair decisions. At the same time, businesses must adapt to new technology, data rules and customer expectations.
For automotive professionals, this shift is creating demand for new skills across diagnostics, software, cybersecurity, electric vehicles and customer service.
What is a connected car?
A connected car can communicate with external systems through mobile networks, Wi-Fi, Bluetooth or other digital connections. It may collect and share information about the vehicle, its location, driving conditions, battery, engine performance and maintenance needs.
Common connected features include:
- Remote vehicle locking and unlocking
- Navigation and live traffic information
- Emergency assistance
- Vehicle tracking and fleet management
- Remote diagnostics
- Over-the-air software updates
- Predictive maintenance alerts
- Electric vehicle charging management
- Driver behaviour monitoring
These features are changing the vehicle from a product that is serviced occasionally into a digital platform that can be monitored throughout its lifetime.
Predictive maintenance is changing vehicle servicing
Traditional vehicle servicing is often based on mileage, time or a fixed maintenance schedule. Connected cars make it possible to use real-time vehicle data to identify potential problems before they become serious.
For example, a vehicle may detect changes in battery performance, tyre pressure, engine temperature or braking behaviour. This information can trigger a warning for the driver or create an opportunity for a garage to contact the customer before a breakdown occurs.
Predictive maintenance can benefit both businesses and motorists. Drivers may experience fewer unexpected repairs, while garages can improve workshop planning and reduce diagnostic time. Instead of waiting for a vehicle to arrive with a fault, businesses can prepare parts, equipment and technician time in advance.
This does not remove the need for skilled technicians. It changes the role of the technician, making digital diagnostics and data interpretation just as important as traditional mechanical knowledge.
Diagnostics are becoming more advanced
Connected vehicles contain a growing number of electronic control units, sensors and software systems. As a result, diagnosing a fault may require more than a visual inspection or standard mechanical test.
Technicians may need to work with:
- Vehicle diagnostic software
- Manufacturer platforms
- Telematics systems
- High-voltage battery information
- Sensor calibration tools
- Vehicle networking systems
- Software update procedures
- Cybersecurity requirements
Independent garages and aftermarket businesses must continue investing in diagnostic equipment and technical training. They also need access to reliable repair information and accurate vehicle data.
The European Commission’s guidance on vehicle data recognises the importance of connected vehicle information for manufacturers, aftermarket service providers and other automotive businesses. It also highlights the growing role of data access in services such as maintenance, repair and insurance. (digital-strategy.ec.europa.eu)
Software is becoming part of vehicle maintenance
Modern vehicles rely heavily on software. Manufacturers can use over-the-air updates to fix problems, improve vehicle performance, add features and strengthen security without requiring the vehicle to visit a workshop.
This creates a new relationship between vehicle owners, manufacturers and aftermarket providers. Some issues that once required a physical repair may now be resolved through a software update. Other faults may require technicians to understand how software interacts with mechanical and electrical components.
For workshops, this means that technical development cannot stop at traditional vehicle systems. Businesses may need staff who understand software updates, digital records, electronic control units and manufacturer-specific diagnostic tools.
Software also creates new commercial opportunities. Dealerships and service centres may offer connected service packages, remote vehicle health checks, digital inspections and subscription-based features.
Connected cars are creating new aftermarket services
Vehicle data can help aftermarket businesses offer more relevant and convenient services. A garage could use diagnostic information to provide a maintenance reminder based on the vehicle’s actual condition rather than a generic calendar date.
Other possible services include:
- Remote vehicle health reports
- Digital vehicle inspections
- Fleet performance monitoring
- Connected roadside assistance
- Usage-based insurance support
- Battery health reporting for electric vehicles
- Automated service reminders
- Mobile servicing and repair coordination
- Vehicle security and tracking solutions
The most successful businesses are likely to combine technology with a strong customer experience. Data alone is not enough. Customers need clear explanations, fair pricing and confidence that their information is being handled responsibly.
Electric vehicles are accelerating the change
Connected technology is especially important for electric vehicles. Drivers want information about battery range, charging status, charging locations and energy use. Dealerships, garages and fleet operators need access to information that can help them assess battery health and plan maintenance.
Electric vehicles generally require different servicing skills from petrol and diesel vehicles. Technicians may need training in high-voltage systems, battery diagnostics, thermal management and electrical safety.
The growth of EVs is also creating opportunities outside the workshop. Charging installers, energy specialists, software providers and fleet advisers all play a role in the wider automotive ecosystem. AKA Recruitment has already highlighted the need for professionals who understand the relationship between electric vehicles, charging infrastructure and the energy grid. (akarecruitment.co.uk)
For dealerships and garages, investing in EV capability can help attract new customers and prepare the business for the changing vehicle parc.
Data access and competition will remain important
Connected vehicles generate valuable data, but questions remain about who can access it and how it can be used. Vehicle manufacturers, owners, dealerships, independent garages, insurers and technology providers may all have an interest in the same information.
The EU Data Act includes measures designed to improve access to data generated by connected products. The European Commission states that this data can support aftermarket services, repairs and new business models. (commission.europa.eu)
For aftermarket businesses, access to useful and reliable data can support fair competition. Without suitable access, independent repairers may find it harder to diagnose vehicles, complete software-related work or provide services that match manufacturer networks.
Businesses should keep track of relevant data protection, information security and sector requirements. They should also explain to customers what information is collected, why it is needed and how it supports the service being provided.
Cybersecurity is now part of automotive expertise
Connectivity brings benefits, but it also introduces new risks. A connected vehicle has more communication points, software systems and external interfaces than many older vehicles.
Cybersecurity must therefore be considered during vehicle design, servicing, software updates and the installation of aftermarket equipment. NHTSA guidance has identified cybersecurity as an important part of protecting modern vehicles, while research into aftermarket telematics has highlighted risks linked to devices connected to vehicle networks. (nhtsa.gov)
Garages and aftermarket businesses should use reputable equipment, follow manufacturer procedures and ensure staff understand the risks of installing third-party devices. Fleet operators should also review how telematics, tracking tools and driver monitoring systems are connected and managed.
Cybersecurity is not only an IT concern. It is becoming part of the wider responsibility of technicians, service managers, workshop controllers and vehicle operators.
The impact on automotive recruitment
As connected cars become more common, automotive businesses need people with a broader mix of skills. Mechanical experience remains valuable, but it increasingly needs to be combined with digital confidence and a willingness to learn.
Roles that may become increasingly important include:
- Diagnostic technicians
- EV and high-voltage technicians
- Vehicle software specialists
- Telematics technicians
- Technical support advisers
- Automotive data analysts
- Connected fleet managers
- Cybersecurity specialists
- Customer service professionals with technical knowledge
Dealerships and garages may also need to update job descriptions and training plans. A technician who can communicate clearly with customers and explain a digital diagnostic result can bring significant value to a business.
At AKA Recruitment, we support automotive businesses with recruitment across sales, service, parts and other specialist areas. With more than 20 years of automotive recruitment experience, our team understands the importance of matching technical ability with the culture and requirements of each employer. Explore AKA Automotive Recruitment to learn more.
How automotive businesses can prepare
Businesses do not need to transform everything at once. A practical approach can help dealerships, garages and fleet operators build their connected vehicle capability over time.
Start by reviewing the technology already used in the business. Check whether diagnostic equipment, software subscriptions and staff training are suitable for the vehicles being serviced. It is also useful to identify skills gaps before they begin affecting customer service or workshop efficiency.
Businesses should also:
- Invest in regular technical training.
- Build relationships with trusted equipment and software providers.
- Review data protection and cybersecurity procedures.
- Explain connected services clearly to customers.
- Track the growth of EVs in the local market.
- Consider recruitment for digital and high-voltage skills.
- Use vehicle data to improve service planning.
- Monitor changes to industry rules and manufacturer requirements.
The businesses that adapt early will be better placed to provide efficient, safe and convenient services.
A more connected future for the aftermarket
Connected cars are not replacing the automotive aftermarket. They are reshaping it.
The future will combine mechanical expertise with software, data and customer-focused technology. Garages will use better information to diagnose vehicles. Dealerships will provide more personalised support. Fleet operators will manage vehicles more efficiently, and technicians will continue developing their skills as vehicle systems become more advanced.
For automotive professionals, this is a time of significant opportunity. Businesses that invest in people, technology and trustworthy customer service can build a strong position in the connected vehicle market.
As the automotive aftermarket continues to evolve, finding the right talent will be essential. Contact AKA Recruitment for tailored recruitment support across the automotive industry.